Role: Graphic Designer
Art Direction:
My goal was to be in accordance with the artist's direction
by blending handwritten typography, textures, and gradients
to help convey a dreamy feel and making the title name sharp
to represent the idea of EGO.
From a simple sketch to Adobe Illustrator.
I planned out and created different iterations
of the original sketch to establish the final product of
design that represented the album at a top tier.
Cultivating the tracklist in a direction
of originality and boldness,
I positioned it in way that is legible
and noticeable within the
the same DNA as the cover.
To provide further value, I created different experiences
for each song that were options to be used
and displayed at the album launch.
